back to all POSTS

BlueCargo Blog

Unlocking Ways You Can Differentiate Your Company During Economic Slowdown ๐Ÿ”“


In today's hyper-competitive business landscape and economic slowdown, shippers, drayage carriers, freight forwarders, and 3PLs are constantly searching for ways to differentiate themselves and gain a competitive edge. While product or service differentiation is common, there's an untapped opportunity for supply chain actors to differentiate at every customer touchpoint. Letโ€™s explore how you can differentiate yourself. โœจ


โœจ 1. Mapping the Customer Journey: Unveiling Opportunities: ๐Ÿ—บ๏ธ๐Ÿ”

To uncover differentiation opportunities, it's crucial to map your customer's entire journey with a product or service. BlueCargo has a proven track record of helping companies build stronger relationships with their customers. Our teams work closely with customer service departments, and their feedback highlights how our platform enhances customer satisfaction. Through our tracking and documents-sharing capabilities, you can provide your customers with updates on the whereabouts and status of containers at the Ports. This includes pick-up and return information. This level of transparency enables companies to communicate effectively with their customers, explaining why a container is still at the port, when it was picked up, or when it will be returned. By leveraging BlueCargo's system, you can build trust, improve communication, and strengthen customer relationships throughout the entire supply chain journey. ๐Ÿค

โœจ 2. Creating Awareness of Sustainability: ๐ŸŒŸ๐Ÿ”Ž

Companies can differentiate themselves and proudly proclaim their commitment to carbon emission consciousness by partnering with BlueCargo. Our customers benefit from email notifications warning them of any changes at terminals. By receiving these last-minute instructions and restrictions changes, companies can avoid unnecessary dry runs, reducing fuel consumption and minimizing carbon emissions. As a result, companies experience smoother operations, cost savings, and ultimately, enhanced customer satisfaction. With BlueCargo as a strategic partner, you can demonstrate your dedication to sustainability while optimizing your supply chain processes. ๐Ÿ’ก๐Ÿ’ช

โœจ 3. Simplifying the Documentation Process: ๐Ÿ”๐Ÿ’ป

BlueCargo revolutionizes the way companies differentiate themselves by providing a powerful advantage: the ability to provide their customers with UIIA documentation in just one click. This seamless access to essential documentation gives companies an unparalleled advantage when communicating with equipment providers and ocean carriers. No longer will they face daunting hours searching for evidence when a container cannot be returned on time. By utilizing our service, companies can stay ahead of the game in their customers' journey. Compared to those who have not yet partnered with BlueCargo, they can swiftly navigate the late fees challenge and maintain a seamless flow of operations, resulting in significant cost savings.

With BlueCargo, you gain access to a per diem archive that no other company offers. This level of access and efficiency empowers you to take immediate action, coordinate effectively with your accounting teams and customers, and truly stand out in the market. ๐ŸŒ๐Ÿ”๐Ÿš€

โœจ 4. Streamlining Empty Container Returns: One Glance, One Dashboard! ๐Ÿ’ผ๐Ÿ’ก

With BlueCargo's innovative platform, companies gain access to a single dashboard that consolidates all the crucial information about empty container return locations. In one glance, customers can view instructions and restrictions for each steamship line. This includes vital details such as whether a terminal is open for receiving, closed for receiving, has dual transaction restrictions, no available appointments, or gates closures. Additionally, they can easily identify any restrictions on chassis or equipment. Just like Kayak revolutionized flight bookings, BlueCargo transforms the container industry.

By having this comprehensive information readily available in a user-friendly dashboard, teams can work in a better-informed environment, enabling more efficient container movements.

This level of streamlined appointment availabilities sets you apart from your competitors or colleagues, promoting superior services and customer satisfaction. BlueCargo is a game-changer in the industry, simplifying processes and unlocking new opportunities for differentiation. โœจ

โœจ 5. BOL & Container Tracking for Efficiency ๐Ÿ“ฆ

Gone are the days of manual container tracking processes. With BlueCargo, companies can effortlessly track their containers without any hassle. Our innovative service simplifies the entire process, allowing users to send their Excel sheets containing Bill of Lading (BOL) information to Once submitted, they can focus on other tasks while our platform takes care of the rest.

This Innovative solution eliminates the need for tedious manual tracking and empowers our customers, and partners, to optimize their workflows. Just like the iconic Ad with George Clooney for Nespresso, where the tagline is "Nespresso, What Else?", BlueCargo offers a unique value proposition. Differentiate yourself with BlueCargo, because, well, what else? ๐Ÿ˜‰โœจ

By leveraging our platform to streamline BOL tracking, you can experience a significant difference in your teamsโ€™ workflow efficiency. This service simplifies processes, saves time, and enhances productivity. BlueCargo is your answer to effortless container tracking.

โœจ 6. Gain Unparalleled Insights with BlueCargo's Exclusive D&D Dashboard: ๐Ÿšš๐Ÿ“ฆ

With BlueCargo's innovative D&D dashboard, companies have access to a single, user-friendly interface that provides an at-a-glance overview of active containers, giving real visibility into the number of containers on vessels, at terminals, and awaiting return.
But that's not allโ€”companies can also effortlessly monitor demurrage and per diem fees, ensuring proactive management of potential financial risks. Our D&D dashboard offers extensive customization options, allowing companies to tailor the view based on their unique needs:- Filter by specific ports, SSLs, Ocean BOLs, or even - Create custom tags to streamline container tracking. ๐Ÿ“Œ
This level of flexibility and control sets BlueCargo customers apart from their competitors.
They unlock the power of predictability and proactivity! By leveraging our exclusive D&D dashboard, companies gain a distinct advantage in container management. With a clear and comprehensive view of their operations, they can identify bottlenecks, optimize logistics, and proactively address any outstanding demurrage or per diem fees. No more surprises or missed opportunitiesโ€”BlueCargo puts you in the driver's seat, enabling you to stay ahead of the competition and maximize operational efficiency. ๐Ÿ’ฐ

Reach out to your dedicated account manager today and discover how this innovative tool can elevate your container management to new heights.


Don't settle for the ordinary. Embrace the power of BlueCargo with these 6 reasons to adopt it and differentiate yourself in the competitive landscape. Your success starts HERE. ๐ŸŒŸ๐Ÿ’ผ